The First Headline on the Page Should Be Heading 2

For paragraphs, use the Paragraph font format. To switch between font styles, you need to add a new paragraph by using a hard enter between lines of text. You can add a single line break by hitting Shift + Enter. You can’t switch font styles between lines of text when using the single line break.

To link text, use the hyperlink icon.

Headlines Should Use Upper & Lower Case

Bullet lists are a great way to display lists of items that are short sentences

  • Item 1
  • Item 2
  • Item 3
  • Item 4

Use Heading 3 or 4 for Additional Headlines